{"id":901,"date":"2010-05-18T00:28:43","date_gmt":"2010-05-18T00:28:43","guid":{"rendered":"http:\/\/matthagen.com\/main\/?p=901"},"modified":"2017-02-07T23:16:43","modified_gmt":"2017-02-07T23:16:43","slug":"advertising","status":"publish","type":"post","link":"https:\/\/matthagen.com\/main\/?p=901","title":{"rendered":"Hello, Props Department?"},"content":{"rendered":"<p>Most of my early work was in journalism, but then I bought a house. \u00a0Sigh. \u00a0I bought a house, and the bank expects a check to come every month. \u00a0Nothing motivates a guy to work like a mortgage!<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-901 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-08.jpg' rel=\"lightbox[901]\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"188\" src=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-08-125x188.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-906\" srcset=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-08-125x188.jpg 125w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-08-192x290.jpg 192w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-08.jpg 399w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-906'>\n\t\t\t\tShot 1\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-07.jpg' rel=\"lightbox[901]\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"188\" src=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-07-125x188.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-905\" srcset=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-07-125x188.jpg 125w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-07-192x290.jpg 192w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-07.jpg 399w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-905'>\n\t\t\t\tShot 2\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-06.jpg' rel=\"lightbox[901]\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"188\" src=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-06-125x188.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-904\" srcset=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-06-125x188.jpg 125w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-06-192x290.jpg 192w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-06.jpg 399w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-904'>\n\t\t\t\tShot 3\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-01.jpg' rel=\"lightbox[901]\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"188\" src=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-01-125x188.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-909\" srcset=\"https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-01-125x188.jpg 125w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-01-192x290.jpg 192w, https:\/\/matthagen.com\/main\/wp-content\/uploads\/2010\/05\/Sangria-01.jpg 399w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-909'>\n\t\t\t\tFinal Image\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>So a guy finds himself doing advertising work. \u00a0Most of these shoots are heavily orchestrated affairs with lots of people running around doing god-knows-what, but once in a while it&#8217;s just you, a deadline and some props \u2013 not enough props.<\/p>\n<p>The ad is for a set of four glasses and pitcher and they have sent you a pitcher and exactly\u00a0<em>two<\/em> glasses. \u00a0The client is very clear that the ad must show twice as many glasses as they have sent you. \u00a0Thoughts of pushing the lot off the edge of the table and walking out to the sound of shattering glass swirl tantalizingly around in your mind, but there&#8217;s that mortgage payment to bring you back to earth.<\/p>\n<p>So what&#8217;s the solution? \u00a0Set up the camera and lights so that several images can be shot of the same scene and then layered on top of each other. \u00a0Masking sections out from each layer allows you to build up an image with as many glasses as necessary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of my early work was in journalism, but then I bought a house. \u00a0Sigh. \u00a0I bought a house, and the bank expects a check to come every month. \u00a0Nothing motivates a guy to work like a mortgage! So a &hellip; <a href=\"https:\/\/matthagen.com\/main\/?p=901\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[75],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-professional","tag-originals","p1"],"_links":{"self":[{"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=901"}],"version-history":[{"count":27,"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":1870,"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=\/wp\/v2\/posts\/901\/revisions\/1870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=\/wp\/v2\/media\/909"}],"wp:attachment":[{"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matthagen.com\/main\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}